A Yelp For Consumer Product Goods?
Yelp has been tremendously successful over the last five
years. Their success is in part due to the fact that users have become
increasingly more comfortable using the internet for their everyday needs. As a
result, users have come to trust the content that they view on the internet
more as long as it is coming from a reliable source. In a study conducted in
March by Search Engine Land they found that 72% of consumers trust online
reviews as much as they trust recommendations coming from their own personal
network. Similarly, the trend of using online customer reviews to determine
whether or not you will try a local business is increasing year over year. This
is good news for Consmr, a recently released app that allows you to review
grocery and drugstore goods. Consmr is one of the first of its kind. If the review
system for consumer goods can work in the same way for Consmr, as Yelp has
worked for small businesses, they should be positioned well to take on this
market in the future.
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