This isn't directly related to digital marketing strategy, I know, but the guerilla marketer who photobombed WTNH's Gil Simmons' weather report this morning made me snarf my coffee, and I just had to share:
If this poor and apparently shameless marketer had taken Digital Marketing Strategy, he'd be spending his morning pondering search engine optimization to drive traffic to his website in the cozy confines of his cubicle at the radio station, rather than stalking weathermen in a bright green lycra bodysuit.
2 comments:
Well, sometimes its hard to argue with FREE (in terms of money, though if we're talking dignity here...).
It would probably be relatively expensive to come up with a clever ad that would get people talking about the station as much as this
little publicity stunt. I say Jeremy should just don a bright green lycra body suit, stalk Gil Simmons for a day and pop up tomorrow with a billboard for Pricing Engine, then watch the web traffic spike.
I think this is very much about digital marketing. This is just the kind of user-generated content that could potentially go viral and drive significant traffic to 104.1. The key to leveraging this free marketing is to post the video on youtube (which they did: http://www.youtube.com/watch?v=hI7KbH8MUDM), tweet something that includes the words photo-bombed weatherman, tight lycra body suit and greenman and post it on facebook. (They tweeted but it was not an effective use of keywords. "We totally messed with weatherman Gil Simmons today...".) He got an interview afterward and an invitation to come on the weather show. But the video only got 173 views...I thought it was quite funny. But its a guy, David Fisch, for a CT radio station who does a show Fisch in the morning. When I went to their FB page, there was no mention of it. According to one of the two tweets, there were photos buried somewhere. Nor on their website. So the question remains if you get that kind of play on TV and successfully create content that people might be interested in waching a few dozen times for a laugh. How do you push it out in a timely and effective way to leverage it to drive traffic to your site and/or your FB page. What we can't truly tell is if there was a spike in traffic to either site as a result of the stunt...but it does seem like a missed opportunity.
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