Just a reminder that for 2001 Volkswagen introduced two colors - Vapor Blue and Reflex Yellow - for the New Beetle. Why is this relevant? They were only offered on cars ordered online. 2000 cars were made for this campaign and it was a unique way to promote online car shopping. Was it a success? Well, the cars sold, but 2000 VWs is not much. That said, I recall being excited to see one on the road (the blue was easier to distinguish from the blue available on store-bought cars versus the yellow). A lot of time has past since then, but it was definitely considered pioneering at the time. Here's a commercial from back then:
http://www.youtube.com/watch?v=4ynuaONPQag
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