Social Shopping
As
we trust our friends and our social network more than we trust the blood
sucking retailers, we more likely look into products/goods that our friends
“like”. It not till recently Pinterest becomes more and more popular.
“We’re
in the early stages of social shopping, but 2012 will lay the infrastructure
that will allow consumers to collaborate real-time while shopping online,” said
Rick Gardinier, chief digital officer of marketing agency Brunner.
Taking friends’
recommendation is not something new. From time to time, we see home made videos
recommending certain products. We take Yelp reviews much more serious than TV
advertisement.
Social network provide a social
platform that we share our opinions in our community. Manufactures can
sometimes partner up with individuals by encouraging consumers to comment on
the products, to contribute their own pictures. Through those procedures, it
personalizes the products. It becomes a product that my friend is using and
he/she likes it. Companies often identify customers who post many reviews on
the products and send them free samples.
One of the major problem
Facebook face is not lack of members but how to profit from it. Social shopping
provides a very good opportunity to do so.
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