Search, how it is different in China Google CN vs. Baidu

Here is really interesting article about search in China.  The article shows how similar terms are searched and where the rankings come up on each site for Google CN and Baidu.  One very important note about search in China which is different from the United States is that social media doesn't play a role in your rankings.  Many major brands here use social media specifically to house new content which is tagged and links to the brand site and in turn helps your natural rankings.  In some cases, the search rankings in Google CN and Baidu was close and in other cases it was a difference of being the third ranking or the last ranking on the page which is a big difference.  Marketers already treat China very differently in terms of normal creative advertising and social media than other markets but now SEO also needs to be done with a different strategy based on how rankings are influenced.

http://econsultancy.com/us/blog/10531-the-missing-manual-of-search-marketing-in-china-part-two?utm_medium=email&utm_source=daily_pulse