Charge Paypal for my Big
Mac
“McDonald’s is testing a new payments
system in which customers use the fast food chain’s mobile app
to order and pay for meals. PayPal,
eBay’s mobile payments platform, would power the transactions.”
Once again, mobile is changing the
way even the most traditional business runs. McDonald, joint Startbucks,
Dunkin’ Donuts also developed its own application to utilize the convenience of
mobile phones hoping to help its business.
On one hand, it shows even the
industry with long history tries to follow the trend, utilize new technology
and try to profit from it.
On another hand, I wonder if companies
are making logic decisions or just doing things as everyone else is doing it.
Do they really understand the pro and cons of decision? Certain model fits for
certain business but not necessary fit everyone. As a world wide fast food
chain, this decision is probably not very significant, however, for a lot of
small business, I wonder if the business really think through benefit and cost
of utilizing technology. We can not blindly follow everyone else is doing but
have to consider whether they fit in each situation.
No comments:
Post a Comment