Social media changing the way we market

Another great article highlighting the real value of social media as a marketing tool:

http://articles.businessinsider.com/2012-02-13/strategy/31051513_1_social-media-twitter-customer-service

The power of social media lies in the fact that it's built on interactivity. Digital marketers need to adopt a new perspective in the age of social media, focusing not just on marketing to customers but also concentrating on customer engagement. Social media is the perfect venue to actually communicate with customers, both existing and new, and affords digital marketing teams the opportunity to get real feedback through interaction with the customer. Customer service, customer support, customer engagement, etc are all phrases that describe an interactive relationship between business and the customer, and social media presents the perfect opportunity to shift from static traditional marketing methods to a more dynamic model of marketing that works with the customer instead of pitching to the customer.