Top 5 Conversion Opportunities for Digital Marketers - Adobe survey

Customer engagement and conversions are the top-of-the-heap priorities for any digial marketer. The Adobe survey lists opportunities for a holistic digital marketing approach to better position your campaign and improve the ROI - provides some interesting metrics-to-use and measure the below areas:

• Prioritize opti­miza­tion across your orga­ni­za­tion as a strate­gic process – demon­strate small con­ver­sion wins to gain sup­port and buy-in for more ongo­ing opti­miza­tion efforts.
• Use a data-driven approach to opti­miza­tion – lever­age your ana­lyt­ics to bet­ter inform site search results, what con­tent to test and to rec­om­mend and what areas to focus on personalizing.

• Opti­mize con­ver­sion with video – offer more video con­tent, whether it’s cre­ated in-house or cre­ated by your users. Both for­mats offer vis­i­tors with a way to engage deeper with your brand and become more edu­cated before decid­ing to click, pur­chase or subscribe.

• Opti­mize social engage­ment — enable con­tent shar­ing func­tion­al­ity within your con­ver­sion fun­nel and test the place­ment and mes­sag­ing of the calls-to-action.

• Opti­mize for all mobile chan­nels – make sure that your tablet expe­ri­ence is laid out for that par­tic­u­lar audi­ence and the way they pre­fer to shop or con­sume con­tent. Your approach for smart­phone users will also be distinct.

http://blogs.adobe.com/digitalmarketing/personalization/top-5-conversion-opportunities-for-digital-marketers-in-2012-infographic/