With leading social media platforms like Facebook, Twitter etc gaining majority of the market penetration in markets like US, Europe etc, the rate of total users is slowing. More importatntly, the level of engagement measured by Daily/Monthly-Active-Users has plateaued. Has social media peaked? What are the next growth opportunities (please allowing 13 year olds to have a Facebook page was not really a game changer)?
The U.S. and Canada, where more than 60% of Internet users already are using Facebook, is the most saturated market, and is expected to show jut 6.6% growth this year vs. 9.5% last year and 18.3% in 2010. EMarketer defines a user as anyone who visits a social media site at least once a month.
As expected, the biggest user growth rates will come from the least-penetrated markets, led by the Middle East and Africa. But these non US/Canada/Europe markets are not generating huge revenue/ margins , since the CPM is very low in these regions.
http://news.investors.com/article/622414/201208161100/social-media-growth-slowing.htm?ven=yahoocp,yahoo
No comments:
Post a Comment