Wednesday, August 15, 2012

OrderAhead: Original Idea?

OrderAhead, a California-based company, is looking to offer an app that allows one to place and pay for a food order, but pick up at the store as take out.

The only thing that came to mind, when I read this bit of news was, "Isn't this already done?". I am familiar with Seamless, Grubhub, etc - they offer an option to pick up the order instead of waiting for delivery.  However, the article mentions that OrderAhead differs from their competitors, such as Seamless, in that they will target clientele that does not offer delivery.

In my opinion, I think this takeout premise regarding food has been done and does not provide an original business plan.  However, there was one thing that perked my interest in this article - their goal is not to be a food ordering app, but they want from users to be able to pick up anything from anywhere.

A simple but exciting concept - in a culture that is becoming more and more dependent on speed, efficiency, and time management, the ability to just pick up a bag of your necessities from a CVS or Walgreens, without waiting in line or looking for items - this could monumentally change the way I handle running errands.

I, for one, am looking forward to hearing more from the developers of this app.

http://bits.blogs.nytimes.com/2012/08/14/orderahead-wants-to-offer-takeout-for-everything-through-a-mobile-phone/?ref=technology

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