Audi’s digital car showroom

The digital era has begun and smart marketers are starting to jump the bandwagon. Recently Audi, joined the race by launching a virtual showroom that aims to offer consumers an experience in car shopping that goes beyond the confines of a regular showroom, that previously only offered a few cars on display with a handful agents helping you around. The showroom aims to specifically target luxury car buyers by offering them an urban showroom experience that not many can rival. As soon as you enter the showroom, you will be greeted by huge screen powerwalls that display full size cars of choice in private rooms. In order to imitate this virtual experience of the best Audi cars, customers will be able to construct their cars in huge detail, customizing materials,  seat colors and other details from thousands of choices. Even more exciting is the fact that the customers will now be able to do a detailed analysis of exterior as well as interior parts such as the engine, bodyshell or LED light technology something not possible at a regular showroom. To imitate an experience as close to reality the showroom technology will let you play around with your car, hear the sound of the engines and even give your favorite car a 360-degree spin. Although, this digital showroom has 2-3 cars to give the customers an opportunity to get behind the wheel and get the Audi feel, this showroom does lack the promise of offering a test drive in your customized car. Conversely speaking , Audi City has experimented with the digital world to make something innovative that can not only help bond with the customer in a better way but attract a great audience.


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