Fruji, providing more deets about who’s following you

Fruji, new Twitter analytics service, is especially great at analyzing your followers – and cheaper than other services. 

Fruji not only covers/charts the basics – how many verified accounts are following you, how often your tweets are retweeted, what your following-to-follower ratio I – but offers new insight into your followers.  To Fruji, a valuable follower is “someone who has a large number of followers (similar to a popular follower), but follows only a limited amount of people (so they’re likely not a spammer).”

Fruji’s “You Are Special Factor” highlights accounts with large followings, that follow you, but do not follow a lot of other accounts.  For marketers this is could be revolutionary. 

You can also see accounts that Fruji believes are owned by “marketing departments, mass-followers and basically people who are mainly interested in creating a large marketing channel.”

“Basic” accounts are free and provide the barebones.  “Premium” accounts cost $5 per year and allow subscribers to see up to 20 verified users that follow you and 50 of your Most Popular/Most Valuable followers.  “Pro” accounts cost $25 per year and offer unlimited access to your Most Valuable Followers,” “Most Popular Followers” and how many verified Twitter accounts are following you.

As discussed in class, analytics are valuable for analyzing the copious amount of data that can be tracked online.  The consolidated information these tools provide are essential for marketers.  I think more information about one’s followers will be especially helpful to those looking to build their brand – even more appealing: a better price.  

http://marketingland.com/fruji-inexpensive-twitter-analytics-19087