This article on Mashable is a nice complement to what we learned in Digital Marketing class. It is all about getting back to the basics, when things were simpler and more streamlined. With so many digital paths out there, no wondering online marketers are going a bit overboard in an attempt to reach consumers. But, sometimes simpler is better!
In short: Consumers, Content, Strategy.
Check it out here: http://mashable.com/2012/08/20/digital-marketer-tips/
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