Facebook announced that it will reduce the clutter of promotional Page posts on a user's news feed starting next year. This comes from user feedback: the people want less promotional content and more stories from friends and pages they actually care about. What it means is a reduction in posts that call for users to make purchases, install apps, enter promotions without formal context, and ads that push the same content from existing ads. What it doesn't mean necessarily is a reduction in ads or News Feed content. Rather, any promotional Page posts will have to be more subtle and less "advertisement"-like to appeal to users.
Facebook traditionally has not closely tracked promotional page posts, but is now shifting to do so after aggregating user feedback. Now people will see more of what they want from Pages, so both stories AND ads that are more relevant and of higher quality to the user. Facebook anticipates that the greatest impact will be among those Pages that post a lot of content, with most not being impacted by the upcoming change.
Source: VentureBeat; Facebook PR
Facebook traditionally has not closely tracked promotional page posts, but is now shifting to do so after aggregating user feedback. Now people will see more of what they want from Pages, so both stories AND ads that are more relevant and of higher quality to the user. Facebook anticipates that the greatest impact will be among those Pages that post a lot of content, with most not being impacted by the upcoming change.
Source: VentureBeat; Facebook PR
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