Sunday, November 30, 2014

How to beat your competitors on Social Media

Interesting article listing out 6 ways to beat your competition on Facebook, if you're an SMB.

Broadly these ways are:
1. Know which social medium to focus on
2. Optimize your profile on this social medium - use Company or page description well!
3. Communicate your brand's personality.
4. Build a strong fan base (quality of engaged fans is better than quantity of overall fans!)
5. Create great content (know your audience and make it relevant)
6. Measure and analyze what IS and ISN'T working
7. Integrate social channel with your marketing channel

Read more: http://www.postplanner.com/small-business-marketing-ideas-to-beat-competitors-on-facebook/?utm_content=buffer2d636&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer


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