Amy Poehler has been the face of Old Navy video ad campaigns for awhile now. Black Friday ads were her final commercials for Old Navy. They view these campaigns as successful and plan to build on the buzz that these ads have created and will name a new celebrity spokesperson soon. It will be interesting to see who Old Navy chooses as Amy Poehler has had a lot of creative control over the content. These videos have been part of Old Navy's movement away from TV ads to online video.
I'm not sure if it is smart for Old Navy to choose a new spokesperson. Amy Poehler is funny and has given this company some fresh and interesting material. It would make sense to choose someone who can also be trusted with creative control as that person could also help with providing Old Navy with some much needed relevance. Considering that Old Navy views these ads as successful, it makes little sense to replace her without valid cause.
Source: Adage
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