Making Cyber Monday More Than a One-Day Deal

Making Cyber Monday More Than a One-Day Deal

Cyber Monday presents a great opportunity for marketers to turn customers into an engaged audience and even more ambitiously, turn them into marketers. With millions of  customers converting to online sales during the holidays, there is an opportunity to build a loyal social following by leveraging on this channel. The author of the article suggest five ways for marketers to make sure that new customers that come flooding into online stores have an even bigger long term impact on their business:

1. Focus on an exceptional customer experience: This first point include two main recommendations. First, make consumer experience as smooth as possible and keep in mind the tradeoffs between gathering consumer data and maximizing the customer experience.
2. Offer incentives: Reward the customers who provide personal information and survey with incentives.
3. Collect data carefully: Don't lose a customer in the attempt to gather too much information.
4. Deliver value on social media: Once you have turned your customer into a social media connection on an email newsletter subscriber give them content that is interesting, engaging and useful.
5. Be authentic: By being authentic in social media your quality content will travel further, your brand will attract more likes and your social media strategy will achieve a higher ROI.

Read the complete article: Marketers: Make Cyber Monday More Than a One-Day Deal
Source: Cooper, M. (November 26, 2014). Make Cyber Monday More Than a One-Day Deal. Ad Age