Monday, November 24, 2014

Apple improves its retargeting capabilities

Apple and AdRoll have joined in partnership so that AdRoll's retargeting and programmatic buying capabilities will be available for Apple's advertising platform product, iAd. On top of this new partnership, Apple will also allow advertisers to target potential customers on iTunes and the app store as well. Some of the features that advertisers will be able to leverage to retarget ads include gender, device type, location, behavior such as app category preferences and frequency of use, and personal interests. This means an advertiser can target users who have visited their site and performed specific actions such as, read specific types of books, or played certain types of games. This puts Apple in the midst of the battle for mobile advertising among other large players such as Facebook and Google.

Source: VentureBeat

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