Nanigans annouced last week in the press that they are about to team up with MoPub. I think this is very exciting news and will create great benefit for all digital marketing people.
Not yet many people have heard of Nanigans. Over the last couple of years though it grew to the largest Facebook Ads API tool manging $500 million in yearly advertising spend. If that it not enough to be on the radar of digital marketers, this latest announcement to team up with MoPub should be. MoPub is an Ads API tool as well, but compared to Nanigans it works accross all mobile apps and websites. This means that the new team consisting of both of them together will be able to serve ads on thousands of mobile apps and sites. Furhtermore, the new team has a very attractive pricing system in place which makes advertisers paying a fee depending on how much they spend. At last, Nanigans managed to bring on board a couple of serioulsy talented people coming from Facebook or Twitter and with experience in the industry over the last couple of years. All these facts together can lead to lots of success.
Nanigans’ new MoPub integration will enable the customers to do a cross-channel return on
investment optimization. What this means is that the new Nanigans-MoPub team can allocate spend to whatever
gets the best results, whether that’s on Facebook or in other apps via
MoPub. Initially it proved that Facebook alone is big enough to build ad technology tools and grow it to a huge business, but nowadays a full intergration across all mobile application is more desired. Digital marketers should not worry where the money is spend (e.g. decide to market on Facebook), but rather they should worry to get the max return for every dollar spent. This is in my view exactly what this new team aims fo and offers and is the way to go for the future.
Source: http://techcrunch.com/2014/11/18/nanigans-mopub/
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