Earlier today, Forbes published its article on the top 7 online marketing trends that will dominate 2015. Here's what's on the list:
1) Mobile optimization will become more important than ever
2) Social media ad spend will increase as brands realize importance of social media marketing
3) Content marketing will be bigger than ever
4) E-mail marketing will receive a renewed focus
5) The lines between SEO, content marketing & social media will become more blurred
6) Brands will scramble to humanize
7) Marketers will find new ways of making native advertising less promotional and more relevant
I think #1 and #6 are particularly interesting especially given the explosion of mobile phone usage in every part of the world. I'll be curious to see how businesses, particularity in emerging economies, are able to reposition their marketing strategies by leveraging mobile phone usage while also humanizing their brand and value proposition.
Source: http://www.forbes.com/sites/jaysondemers/2014/11/24/top-7-online-marketing-trends-that-will-dominate-2015/4/
1) Mobile optimization will become more important than ever
2) Social media ad spend will increase as brands realize importance of social media marketing
3) Content marketing will be bigger than ever
4) E-mail marketing will receive a renewed focus
5) The lines between SEO, content marketing & social media will become more blurred
6) Brands will scramble to humanize
7) Marketers will find new ways of making native advertising less promotional and more relevant
I think #1 and #6 are particularly interesting especially given the explosion of mobile phone usage in every part of the world. I'll be curious to see how businesses, particularity in emerging economies, are able to reposition their marketing strategies by leveraging mobile phone usage while also humanizing their brand and value proposition.
Source: http://www.forbes.com/sites/jaysondemers/2014/11/24/top-7-online-marketing-trends-that-will-dominate-2015/4/
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