Friday, April 15, 2016

7 Intriguing Digital Marketing Stats From the Past Week

1 - At Facebook's annual developers conference, F8, CEO Mark Zuckerberg said 60 billion messages are sent via Facebook Messenger and WhatsApp every day—Every. Day.
2 - National Geographic garnered the best social media engagement among all brands during the year's first quarter, according to Shareablee's social scorecard. The publisher generated 332.3 million likes, shares, etc.
3 - GOP front-runner Donald Trump dominated YouTube for months in terms of video views for presidential candidates from either party. But that changed last week, per Zefr, when Hillary Clinton beat Trump with 37 million views to his 25 million. 
4 - Business-to-business companies have 36 times as many followers on LinkedIn as they do on Instagram, according to TrackMaven's research.
5 - Back at F8, Facebook said its users are opening Instant Articles 20 percent more often than mobile web stories and sharing Instant Articles about 30 percent more frequently, The Wall Street Journal reports.
6 - Whisper CEO Michael Heyward tweeted Tuesday that his social network lets users to send messages anonymously exceeded 30 million monthly users, up 10 million from December.For the uninitiated, the app's users often reveal confessional or awkward things about themselves such as having a difficult relationship with parents, experiencing pubescent growing pains and holding unpopular political views among their real-life social peers.
7 - Chipotle's same-store foot traffic was down 23 percent in the past two quarters, according to Foursquare. Based on its Place Insights analytics tools, the mobile-app company looked at how Chipotle's E. coli and norovirus outbreaks affected foot traffic and sales.

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