"One thing is clear: Marketing will move out of the digital age back into the Analog." says John Brandon of Inc.com.
IOT is the next big thing. There are numerous predictions in the online stratosphere that we humans won't be sitting on our screens anymore by 2025. The screens will be sitting all around us. In other words, almost everything we come in contact with on a daily basis will take our inputs and sell products to us. If we are low on milk, our fridge will update the shopping cart of our favorite grocery store, our phone will automatically pay our utilities at the end of the month, our Starbucks barista will automatically feed our drink based on apple pay swipe. The possibilities are limitless. Google will become a key player in serving us Ads based on our daily habits, places visited and things ordered.
Dating: There might be interesting applications of IOT in personal relationships as well. Given the far reach of online dating even now with addictive apps where one can spend hours swiping left and right, we might see things get even deeper. What if in the next few years, your phone (which will have little to no resemblance of today's form) alerts you of a compatible match or 'soulmate' as you walk in and out of coffee shops, malls and libraries. Your phone might send beams to whoever passes by based on how you are and what you're looking for. If you are shy or an introvert, it might even send a quick hello or your picture over. While this sort of sharing might lead to new social relationships and potentially better mates, it might pose safety risks, stalking behavior and downright dangerous situations. We may also see analytics and feedback to lead to a creation of a sort of "Yelp for Match.com" where algorithms will position one as most to least date-able. These behaviors will enable businesses to pitch you outfits that you like to wear on dates when you pass by your favorite stores. Based on locations you feed into Google map, Apps might pitch you flowers or chocolates to buy for your date if those places you fed were used for dates in the past. There will be an influx of spontaneous buying (assuming we still use dollars to buy, or bitcoins).
Work: Our careers will take an interesting turn from IOT stance in future. Not only will our devices remind and provide us with tools to complete our projects, information will be much more specialized. Work projects will be divided into narrower and parceled pieces. Instead of Microsoft applications there might be Apps that crunch numbers, create presentations compose write ups, over shared platforms. Companies will sell products based on your needs on the go. Maybe they might sell specialized information versus applications. With a growing millennial population already working from home, by 2025 we might be working from everywhere using everything. Where marketing of products are seamlessly intertwined with work. Although the thrust of product marketing will increase dramatically by 2025, our brains will adjust to the new playing field with equal speed. It's an exciting new world of human-machine conversations ahead!
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