When
SocialRank — a New York City–based startup that lets users analyze their
Twitter and Instagram followers and is rolling out a new tool today. — looked
at which Twitter accounts early adopters wanted to spy on.
First Product: Dashboard to help
people to track Twitter Followers.
SocialRank’s
first product was a dashboard to help people track their Twitter followers,
sorting them by location, interests, algorithmically determined “value,”
engagement, employer, influence, and even keywords in their Twitter bio. If you
follow a sizable number of people
Business Need: Difficult to analyze
your followers.
It’s
the kind of simple data that Twitter still makes impossible to search.
SocialRank’s revenue model, however, is focused on customers like Nike, Sony
Music, Paramount Pictures, Red Cross, and Harvard University, who get even more
exasperated by how hard it is to study a huge group of followers.
Solution: Marketing Intelligence tool
to compare Twitter accounts among companies for free.
Today
SocialRank is publicly
launching a tool called Market
Intelligence — in beta
until now — that will let customers do the same kind of analysis, except with
the ability to compare it to other Twitter accounts. “If you’re Nike, you can
run Puma. If you’re Airbnb, you can run Hilton and Marriott,” Taub explained.
“It feels a little like you have access that you shouldn’t have.” (Market Intel
for Instagram is on its way and already being beta-tested by social media
celebs like Fuck Jerry and Crazy Jewish Mom.) In order to test-drive Market Intel for
Twitter, SocialRank is offering users the chance to test their own account for
free.
Time-consuming practice without
Social Rank’s tool
Some
customers were spending more than 200 hours on this, or throwing an intern at
the job, whereas SocialRank lets them compile a targeted list with a few clicks.
Competition & New tendency
Compared
to cruise ship–size competitors like Sprinklr and Salesforce (in that case,
the cruise ship is literal), SocialRank is cheaper, but less robust. However, the
CEO predicts a shift in resources where
brands will spend “as much time, if not more time” examining the followers they
have, rather than trying to get new ones.
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