Brands posted tributes to Prince today mostly with purple-clad homages. According to AdWeek, some brands did not manage the response about Prince's death that well. Cheerios and Hamburger Helper are two brands that poorly managed the response by providing too much brand presence. They posted the images below and have since deleted them as their responses feel too much like ads rather than tributes to the musician. Other brand responses remain up but look overly self-promotional like the Getty Images one below. The lesson learned here is that when joining a social media conversation about paying homage to a legendary figure such as Prince, it is important not to make the response all about your brand. Kind of common sense however apparently easily forgotten by brand social media managers.
Not so good responses:
Good responses:
Source: http://www.adweek.com/adfreak/brands-post-tributes-prince-struggle-make-them-heartfelt-and-not-promotional-170991
No comments:
Post a Comment