Friday, April 15, 2016

"Blocking Uber is like blocking the Internet to protect the Fax"

Chile' former Transportation Minister, Pedro Pablo Errazuriz believes that "Blocking Uber is like blocking the Internet to protect the Fax" and many agree, myself included.

There is no reason to block technology or a better way of doing things simply because there is no current regulation in place for it.  If this were the case, there would be no improvement in any area, and innovation would be something only a few would dare to dream about.

Let's imagine for a second that what Errazuriz states actually happened.  Since there were no regulations in place for something so revolutionary as the Internet, and the only way of communicating was land lines and faxes, what would the world would look like today?

The world as we know it, it is possible simply because people and governments have welcomed and regulated new ways of doing things.  If it hadn't adapted to something as big as the Internet and the system was still protecting the fax and the fax industry, well, there would basically be no Digital Marketing. AT ALL.  And Professor Kagan would most likely be in the music industry still...  Or maybe developing some crazy metrics to test for color fax advertising effectiveness!

Google would be the biggest fax advertiser, and would have this amazing ad placements for sale on fax's thermo paper packages! Of course payment would only be accepted by fax, and you would have to fax over your contract for a certain fixed period.  Your ads would be "live" once the new packaging was created and shipped -let's say 2 months after faxing your "order"?

Who knows! But the reality is that we as business people, and in many cases entrepreneurs, can't limit innovation to things that have a regulatory system in place.  We need to continue to disrupt the system and bring new and better ideas in all areas of the every day life. The goal is to find the inefficiencies and offer a better and improved way of doing things. Just like Uber does.

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