Friday, April 15, 2016

Retail is Growing Fast on Digital

The ecommerce clothing sector grew 19% this year, Google shopping grew 98% this year and Amazon may have 30% of the search market! It has been very interesting watching the growth of retail on digital channels over the past few years. While there is a huge battle at stake between tech giants, and retailers are scrambling to adapt in the new digital environment, it is great for tech-savy brands.

There is more opportunity than ever to reach customers effectively without an intermediary. Customers are now much better equipped to compare products quickly online, find trustworthy references, and purchase straight from their phones. I personally think we are going to see similar growth numbers at the end of 2016 and beyond. Free shipping, fast mobile internet connection, and the advance in customer acquisition technology and analytics is changing the entire shopping experience.

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