This week, tech giant Facebook unveiled their new chat bot capabilities, designed to allow consumers to interact with an automated business representative. The question is: what could go wrong?
That's probably a question that Microsoft wishes it would have answered before it's experimental chat bot, Tay, turned into a neo-Nazi, racist. Even if they had asked the question, it's tough to know whether they could have ever been prepared. After all, putting an experiment on the internet is like crowdsourcing your testing to 7.4 billion people. Anything that can happen, will happen.
Will Facebook face an uphill battle for acceptance, given Tay's crash and burn episodes? Only time will tell.
A blog for students of Professor Kagan's internet course to comment and highlight class topics. From the various channels for marketing on the internet, to multimedia and e-commerce business models, anything related to the class is fair game.
Friday, April 15, 2016
Bots: the next step in digital marketing? Not so fast.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment