Tips for Developing the Perfect Social Media Strategy

Social media has become a crucial avenue for reaching potential customers.  When developing a social strategy, it is important to always keep in mind what your customer wants.  According to the below article, start with asking 3 questions when deciding your outreach:

1. Do you want to build closer relationships with customers and brand advocates in order to solicit word of mouth recommendations?
2. Do you want to support customers in a location they prefer to hang out?
3. Do you want to drive sales and referrals?

Once your direction is set, it is recommended to be aware of these 6 tips:

1. Keep it simple:  Make core ideas stand out
2. Convey your expertise:  Generate content that shows what you can offer
3. Create relevant content:  Make sure content is up-to-date and regular
4. Be consistent
5. Be honest
6. Use links:  Transfer readers to further information or link them to another social media platform that they can further share your content on

https://www.blogger.com/blogger.g?blogID=25016902#editor/target=post;postID=8841537389025667747