A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Friday, April 05, 2019
Amazon to Launch the Rival Version for AirPods?
Rumor has it that Amazon is working on earbuds product with built-in Alexa as rival to Apple's AirPods. With the new earbuds product, it is speculated that users can order items, listen to music and do whatever Alexa can do with proper hand gestures. Amazon hasn't formed a response to this. Yet the first thought I had when seeing this is - wouldn't this cannibalize the current market share of Alexa hardwares - Echo? How will it impact the existing product lines? Well certainly you can argue Echo Show shall stay intact through this because of its screen, which lots of consumers love for using in the kitchen setting. But still, will the general public needs two kinds of voice-assistant products with the majority of features overlapping? Also, how much will the launch of this product facilitate the penetration of voice search? Are consumers ready for voice-based advertising yet? I am excited to see if voice-enabled assistance can break it into individual portable level.
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