Email - Will it Continue?

It is interesting that despite all the forms of digital marketing and the popularity of social media, email marketing still ranks as the highest used form of digital marketing. When will email subside and the other forms take over the majority of the market? It seems that email being the preferred choice for digital marketing says something about how we work. We prioritize emails as the main source of communication, therefore the marketing emails we get usually are seen by the user. Personally, I click through most of my emails and even if I do not read a marketing email, I still recognize who it is from and they are top of mind. Sometimes not in a great way...