Earlier this week, Mark
Zuckerberg called for greater regulatory oversight of Facebook and other
tech giants in the U.S. Although
many critics viewed this move as ironic, particularly given Facebook’s
digital privacy troubles, this struck me as an opportunity for Facebook to
refresh their brand and help lead the charge to an enhanced user privacy
model going forward. The move also reflects a growing expectation for
consistency and standards in how different customer-facing, digital
platforms approach data usage and sharing. If regulatory scrutiny over Big Tech firms is ultimately implemented, there will be profound implications for digital advertising. We could potentially see a trend where startup firms don't have the ability or resources to compete with the Facebook's of the world, which will quickly give them an opportunity to rewrite the rules again.
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