Digital Marketing Key Takeaway

I learned a lot about digital marketing throughout the semester. In my opinion, the most important key takeaway is that the digital marketing landscape is constantly evolving. As new technology is adopted and as consumer demands evolve, marketers must work diligently to stay ahead of the curve. Google Analytics has proved to be an important tool to measure the marketing effectiveness, and it provides a lot of functionality for free. I plan to keep the changing landscape in mind and use free tools like Google Analytics to ensure that I am keeping up with the trends.