-Process data and derive insights. Unilever has 26 data centers across the world where scientists are using AI to synthesize insights from a range of sources including social listening, CRM and traditional marketing research. It is working with startups from the U.K., China, the U.S., Israel, Finland and Singapore.
-Search influencers. Through AI-powered influencer marketing platform Popular Chips, Unilever has been able to use the technology to detect influencers with fake followers and pair Unilever up with the right ones based on demongraphics such as country, age and gender. It found the startup via its accelerator program the Unilever Foundry.
-Help recruit executives including marketers.
Source: https://digiday.com/marketing/artificial-intelligence-influencing-unilevers-marketing/
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