Today, the first ever Snap Partner Summit showed how Snapchat is moving into the new-AR-experience side, how the company's Lens Studio is upgrading with a new scanning feature for moving objects.
Many of the new features enhance the core Snapchatter experience, but with it comes key openings for marketers and advertisers.
Dynamic scanning and enhanced AR has dramatically improved the Snapchat experience with improved movement tracking and interactive templates via Lens Studio, landmark manipulation, and object scanning. From snapping math problems and movie posters to visualizing new perspectives on landmark locations, brands can now deliver targeted content for deeper engagement with audiences.
New third-party app integrations via Snap Kit allow users on apps like Tinder, Netflix, VSCO, and GoFundme to create custom partner stories directly from Snapchat and monetize their content.
Snap Originals is expanding its serialized mobile shows with a range of scripted dramas, comedies, and docuseries targeting a variety of audience interests, so this allows for new real estate for brand integrations.
Finally, the new Snap Games platform allows for multiplayer gaming in real-time with original and partner-developed games made for Snapchat. Snap Games will offer advertisers six-second ad spots in the platform, which is accessed directly from Chat for fast and intuitive gameplay.
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