Snap announced the creation of a new gaming platform as a way to maximize its revenue dollars. The platform allows users to watch ads as a way to earn rewards and bonus to be used for enhanced in-game experience. While those can compete with the main revenue driver of in-game app purchases, ads for bonus points is a way to capture price-conscious consumers without alienating its most loyal followers. Snap also announced an introduction of Snap Audience Network that lets publishers to find users via third-party apps.
Those innovative ways are a great way to continue to earn extra ad dollars any way possible yet in a creative way. It's a positive development for the company yet the focus on the core product and its offerings should be a driver of the company's long-term success and profitability.
No comments:
Post a Comment