On Tuesday, eBay notified merchants and publishers that it will be closing down its third-party ad network, the eBay Commerce Network (ECN), as of May 1.
After five years of not as much success as they would've hoped, ECN will shut down. eBay says it is turning attention to advertising solutions for the core marketplace.
“As a result, we are focusing on business that complements our core marketplace and discontinuing eBay Commerce Network effective May 1st, 2019,” the company said in a statement. "For the health of the core marketplace, eBay is making a concerted effort to shift its reliance from third-party advertising to first-party advertising.”
eBay merchants are now told to consider promoted listings and other premium ad formats on the eBay marketplace - or the eBay Partner Network, an affiliate proposition in which content creators share links to eBay listings and get paid when they generate sales.
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