AI can help marketers make better decisions and create specific and personalized content for the target audience through better data segmentation, content optimization, content creating and outreach.
AI can quickly segment data and thus provide a better understanding of the audience. As a result, AI enables businesses to create content that caters to their audience across different platforms.
AI can also faster optimization of content by helping customers get straight to the information that they would be more interested in, which is done by utilizing content personalization by learning how a particular user behaves.
AI also has the potential to change and transform content creation strategies. Companies like Yahoo have already used robots which are capable of generating pieces of content that are correct and interesting.
AI will also facilitate outreach strategies by developing visual search capabilities based on specific images that a user might research online.
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