Voice Search Platforms FAIL Voice Search Readiness Score

As I ponder how search is evolving and the implications of voice and display optimization, I realize that we're still a long ways to go before having a palatable service that accurately transcribes data. A recent report by Uberall reveals that only "3.8% of businesses had correct information for voice searches and observed nearly 1 million errors about opening hours across listings."  That is, in their study, Uberall created a Voice Search Readiness (VSR) Score to evaluate how well companies presences are on voice search, and the most recent findings has left heads of marketing cringing to SEO their presence in voice search. The race now becomes to be the first listing in a search result as voice services read results one by one and... slowly...

Notably, Uberall also found that popular voice-powered services like Alexa, Siri and Google Assistant were ubiquitously used to locate stores and services locally (e.g. "Alexa, search pizza shops near me").