Brands today live in many digital services that customers use to find businesses. Although a brand's website and app are key avenues for customers to gain additional information, the first avenues customers will leverage to discover brands are "intelligent services". For example, a customer looking for a gluten-free restaurant might perform a Google query, ask Siri, search Yelp or use Google Maps. On average, when you brands add up views across all of these third party services they will find it's more than double what they get on their own website. Thus it's crucial to manage the public data about your company across all of these digital avenues to help people find your brand.
Yext CEO Howard Lerman describes this value in his interview Jim Cramer by saying, "Every customer journey starts with a question and, when you use Yext, your customers can get a brand verified answer [across the different digital services they use]." Yext provides customers with their Knowledge Engine solution to manage their brand's information and reviews across hundreds of digital locations including global maps, apps, search engines, voice assistants, directories, and social networks. This information includes a range of information from basic (e.g., address) to detailed (e.g., products and their attributes, events, menus). He goes on to say "Search has changed. It used to be all be about website. You type in a keyword and you get 10 blue links back on a page. Today when you search you just get an answer and the companies that put answers from them are the ones that are going to win in this massive paradigm shift."
Yext CEO Howard Lerman describes this value in his interview Jim Cramer by saying, "Every customer journey starts with a question and, when you use Yext, your customers can get a brand verified answer [across the different digital services they use]." Yext provides customers with their Knowledge Engine solution to manage their brand's information and reviews across hundreds of digital locations including global maps, apps, search engines, voice assistants, directories, and social networks. This information includes a range of information from basic (e.g., address) to detailed (e.g., products and their attributes, events, menus). He goes on to say "Search has changed. It used to be all be about website. You type in a keyword and you get 10 blue links back on a page. Today when you search you just get an answer and the companies that put answers from them are the ones that are going to win in this massive paradigm shift."
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