Working on the final project we realised that not that many competitors do utilise Pinterest well enough. However, the platform does have many ads options and just recently introduced some new features. If you know what Pinterest is, you should have noticed that main content consists of pictures, which can be added to a personal board and inspire its' owner. Brands do try utilise this channel and do provide branded content. 73% users admit that they find companies' generated content really useful and 98% have tried items that they found on Pinterest versus 71% of those, who use other social media platforms. It is proven that Pinterest is extremely useful at the beginning of the purchase path and helps people to get aware about a product or brand.
On April 11 company introduced new conversion features, which do accompany the clicks driving option. Now campaigns might be tailored to some other specific goals such as motivating more signups, having better leads, or driving checkouts. According to the early results of Gravity Blankets that experienced 200% increase in sales and lowered cost per acquisition by 58%, these addition of these options was a smart move and should definitely be used by other brands.
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