When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social media sites are popular amongst marketers is because they work.
However, if you can think out of the box and use a dash of creativity, your business can benefit from one of the most underrated social media platforms available for marketing – Pinterest.
First, take a look at the demography users of Pinterest:
- 250 Million monthly active users; around 50% are international users, left only 125 Million US users
- 81% female users, but surprisingly, 40% of new signup are men and 60% new signup are women
- Millennial use Pinterest as much as Instagram.
- 50% of Pinterest users earned 50K or greater per year
Pinterest, as of today, is the fifth most used social media platform. Since the site is visually appealing, it also has a high engagement rate. Making it perfect for businesses that want to reach their target audience and funnel targeted traffic back to their site.
In fact, Pinterest only comes second to Facebook in terms of generating social media referral traffic to websites linked from it. The best thing about Pinterest is that it allows you to share ideas and inspire others like no other social platform.
Also, since every pinner is busy pinning visuals of their own interest and organizing them, they have no problem with other pinners seeing their activity. Which makes Pinterest marketing a highly effective way to get the word out about your products/services.
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