On April 11, Disney announced that its new streaming service, Disney+, will launch on November 12, a move that will likely shakeup the streaming service industry. As reported by Variety, the new service will be priced at $6.99 per month, and will allow consumers to stream their favorite Disney, Pixar, Marvel, Lucasfilm and National Geographic movies and TV shows. The streaming service will also be propped up by a variety of dedicated movies and TV shows that will be launched exclusively on the platform.
As more and more consumers cut the cord and move toward more digital options, traditional media and entertainment companies are being tasked with finding ways to reach consumer directly. Streaming giants such as Netflix and Amazon have completely disrupted the entertainment industry, which prompted incumbents like Disney to find alternate solutions to reach and engage audiences in the future.
I think that this new streaming service will likely be a big competitor for other streaming providers such as Netflix, given the strong arsenal of intellectual property that Disney has with its characters and stories. Time will only tell how successful this new streaming service will be, but I'm sure there are many consumers who just circled November 12 on their calendar to be among the first to subscribe for this new service.
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