One of the most popular shows on the planet, Game of Thrones, will begin its last season on April 14, creating a lot of excitement and anticipation among fanatics and casual TV watchers alike. One of the ways that HBO is planning on continuing to drive interest and excitement for the show is through a partnership with Snapchat. Using Snapchat's augmented reality technology, people in New York City will be able to turn the famous Flatiron building in Gramercy Park into a chilling scene where the undead dragon will appear on top of the building.
While Snapchat has had some challenges from a competitive standpoint, they continue to leverage their unique platform to create compelling social experiences that continue to delight its users. Augmented reality is one of the many tools that Snapchat continues to offer to advertisers and partners to drive engagement with brands and products. I think if Snapchat can continue to find ways to differentiate its platform, they will be able to attract ad dollars and partnerships from brands who want to reach audiences on the platform. Partnerships with HBO are of particular importance as well given that it will likely drive users to continue to use the platform.
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