15 million fans are
following and participating in the Olympic experience via Twitter and other
social media platforms. Just in the first few days
of the game, we already seen two athletes
have been kicked out for racist tweets. At the same time, an athletes'
Twitter campaign against sponsorship restrictions. According to the International Olympics Committee spokesman Mark Admas, they would not seek to control it, nor
could they.
For Olympics organizers who
pride themselves on putting on a carefully choreographed — obsessively controlled,
some would say — 17-day show, the bursts of Twitter activity are like gamma rays
escaping from a solar flare. They're impossible to stop and spellbinding to
behold.
Olympians have used Twitter
to tell supporters what they are eating, how they are feeling and who they are
hanging out with. Jamaican mega-star Usain Bolt tweeted about his craving for
chicken. American hurdler Lolo Jones revealed she's a virgin.
Perhaps that is too much
information and intimacy for some, but Twitter, Facebook and their many
copycats are not going anywhere, and it's time we got used to it.
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