It is very interesting to see from the below article how
social media like facebook and twitter is being used increasingly for
marketing of upcoming Hollywood movies. The shift is complimentary to the the more traditional marketing tools including television
and advertisements. The younger audiences who are frequent users of facebook and twitter also are the mainstream
movie watchers in the theatres. Hence this strategy of using the social media to especially
engage the younger crowds seems to be working very well and can help the movie sales by spreading
the word around more effectively through the social media. Also by creating facebook pages and
twitter accounts of movie characters, gives the potential moviegoing audience a chance to engage with these
characters and hence it would most certainly result in increased sales for the movie industry.
In my opinion the social media’s effective usage by the film industry will increase the box office
results and also increase dvd sales of the movies when it is released.
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1 comment:
As we've seen in class, the traditional methods of marketing have very poor analytic tools to measure reach and customer capture, and marketers (especially those looking to target younger generations who are entrenched in social media) will likely turn more and more to social media to reach target audiences.
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