It makes sense that the London 2012 Olympics is proving to
be the most “social” Olympics ever. The constant
updates on every social media site we all check incessantly have been providing
many with spoilers before they actually have a chance to watch the event (or,
because NBC hasn’t aired it yet due to the new strategy they have employed to
maximize ad revenues.)
A savvy developer acted quickly and has developed a browser
extension called “Olwimpics” that detects certain keywords on a webpage and
blocks each one of them out with a different Olympic color. This is of course not a full-proof solution,
but it can definitely help to shield key pieces of information and keep up the
suspense. When looking at Twitter, it
even warns you if a tweet mentions the Olympics and gives you an option to
bypass that post.
People must be finding it useful because Olwimpics has
already been downloaded over 2,000 times.
If I was a hardcore follower of the events, this is something I could
make use of – I’m one of those people who is really bothered by spoilers. I was impressed at how quickly the developer
was able to come up with the idea, create Olwimpics, and deploy it in time for
it to still be relevant. I wouldn’t be
surprised if additional, more advanced versions will follow, and even become
monetized, for regular season sporting events, movies, and other “spoiler”
relevant entertainment.
Full Article: http://mashable.com/2012/08/01/olwimpics/
1 comment:
Totally in agreement. What a mega fail this year's olympics have been for us in the US. CNN newsfeeds have spoiled literally every single high profile event, including swimming, gymnastics, and track and field. Whatever events they are showing during daytime hours have been littered with shooting and fencing matches. I never thought T.V. would ruin one of my favorite, and quite frankly only, sporting events I watch on television. I guess I will stick to streaming (which is equally lame given that I have a 9" computer screen and a 72" television) for the remainder of the olympics, but will be sure to blog about how NBC has royally failed the viewing public this go around.
Post a Comment