Thursday, August 02, 2012

Shopkick Hires New VP in an Effort to Continue Strong Growth


Alexis Rask accepted the VP/ General Manager of Brand Partnerships position at Shopkick, the largest real-world shopping app. As such, she will be responsible for expanding relationships with major CPG, consumer electronics, entertainment, toy/game brands, among others.

Shopkick allows “brands and retailers to create mobile marketing programs that generate conversations with shoppers both outside and inside the store, to raise awareness and influence purchase behavior.”  

The article goes on to quote Rask- "Shopkick makes shopping more rewarding through a combination of proprietary technology, rewards currency and smart game mechanics. Consumers and retailers are finding tremendous value in the experience, and brands are taking notice."

Shopkick is still less than two years ago, but it has had some impressive milestones to date by creating compelling mobile campaigns that have:
  • “Helped drive more than $110 million in incremental shopping revenue in 2011 alone
  • Generated more than 1 billion in-app deals and offers viewed
  • Generated 16 million in-store interactions with featured products through scans
  • Verified over eight million walk-ins to partner stores
  • Driven product interactions that lead to double digit increase in purchase intent
  • Built brand engagement for all major product categories including: CPG ,toys, grocery, beauty, DVDs/video games
  • Proven spikes in store visits and at-shelf traffic through promotional offers known as ‘Big Scan Days’”
The company has sets its sights to helping brands adapt to mobile, which is fundamentally changing how customers purchase. It’s the company’s hope that Rask will help the business continue to grow.  

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