While
display advertising does account for approximately 80 percent of Facebook
revenue, and advertisers continue to add Facebook to their online media plans,
marketers and commentators are divided on its efficacy.
The power of Facebook is realized when it is
viewed and utilized as a rich social ecosystem that provides unparalleled
opportunities for consumer engagement.
But
in assessing the value of Facebook to advertisers, to focus narrowly on the
impact of Facebook display may well be missing the point. The real power of
Facebook is realized when it is viewed and utilized not just as another display
channel but as a rich social ecosystem that provides unparalleled opportunities
for consumer engagement. Advertisers that understand the nuances of this system
can deploy fan pages, Facebook display advertising, and other marketing
channels to great synergistic effect.
Facebook
was once a startup company looking for investors. Now, they’re a social
networking giant that helps startups get on their feet and possibly go public
in a matter of months or years. A perfect example of this is Wildfire
Interactive – a 3-year-old startup that helps the likes of Sony, Virgin
Atlantic Airways and Unilever engage with their customers via Facebook.
The
latest addition to the Facebook ecosystem is the App Center – a platform that gives
developers an additional way to grow their apps and creates opportunities for
more types of apps to be successful. Facebook hopes that the App Center
will be the unifying app store for all mobile devices. The App Center
will start rolling out in the coming weeks and Facebookers can access this via
the iOS or Android Facebook apps. From infrastructure to business tools,
it seems there’s no slowing Facebook down.
References:
No comments:
Post a Comment