There is a new app on both Android and iOS, called Google Now. If you utilize this app, Google tracks your location and goes through your email & calendar (Google provided of course), to help organize your life. Although it may sound creepy on the face of it, this is a useful app that I have utilized for the past week or so.
Google Now goes through your email, calendar, and location, to prompt you about your next appointment, give you traffic updates for your commute, keeps track of your flights, and even shows the nearby restaurants and bars, in addition to many other services.
If this app is success, it would provide a treasure chest of data to Google about consumers daily lives, routines, habits and preferences that when coupled with the information they already have through our "online" lives, would further strengthen them as the digital advertising platform of choice.
Google Now goes through your email, calendar, and location, to prompt you about your next appointment, give you traffic updates for your commute, keeps track of your flights, and even shows the nearby restaurants and bars, in addition to many other services.
If this app is success, it would provide a treasure chest of data to Google about consumers daily lives, routines, habits and preferences that when coupled with the information they already have through our "online" lives, would further strengthen them as the digital advertising platform of choice.
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