I had to google millenial to make sure I fell into that cateogory. I read the article below and found it quite interesting. I wish I delved a bit more into this topic in class. I guess I never stopped to "smell the roses" and care that I am being watched online. I'm aware of the marketing ploys that companies employ to drive sales but quite frankly I do want to be marketed to - I enjoy receiving discounts - I don't mind responding to surveys if it helps customize my experience with a brand. I like having and offering an opinion - it makes me feel empowered and that is what I think is makes me and other millenials different from our parents.
http://www.cmswire.com/cms/customer-experience/how-millennials-are-influencing-a-new-era-of-digital-marketing-infographic-021695.php
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